Who We Are
Soho House is a place for our diverse membership to connect, grow, have fun, and make an impact. From the beginning, and throughout our 25-year history, our members have always been at the heart of everything we do
1995: 40 Greek Street, Soho
We opened our first House on London’s Greek Street in 1995, when founder Nick Jones was offered the space above his restaurant, Cafe Boheme. The rooms of the townhouse were accessed via a small door just around the corner from Cafe Boheme, which inspired Nick to turn it into a members’ club for the local creatives who had become the restaurant’s regulars.
It was called Soho House because that was what it was: a Georgian house in London’s Soho. The logo reflects the layout of that first space – three floors across three interconnecting houses.
1998: Babington House, and the launch of Cowshed
After three years in Soho, we opened Babington House, the first countryside House with bedrooms: a Grade II-listed Georgian manor set in 18 acres in the heart of Somerset, designed to create a relaxed home away from home for London members.
Our first Cowshed spa began life here, tucked away in an old cowshed in the grounds of Babington House. The Cowshed philosophy centres on the therapeutic nature of botanical essential oils, with products made in England from a variety of organic ingredients and wildcrafted plant extracts, with the Cowshed spa now offering treatments around the world.
2002: Electric House, Notting Hill
Electric House was our second London House, in Notting Hill. It is located next to Electric Cinema, which first opened in 1910 – making it one of London’s oldest active cinemas.
2003: Soho House New York
In 2003, we opened our first US House in New York’s Meatpacking District. Set over six floors of a former warehouse, Soho House New York was also home to our first-ever rooftop pool. Its success as a summer escape for Manhattan members later inspired the layout for the Shoreditch House rooftop pool.
Cecconi’s first opened in the late 1970s in Mayfair, and became one of London’s most-loved Italian restaurants. Since Soho House took over Cecconi’s in 2005, a host of classic dishes – Spaghetti Lobster, Cacio e Pepe, Sicilian Prawns and Wood-Fired Pizza – have become much-ordered favourites among Soho House members and guests worldwide. There are now 12 Cecconi’s restaurants around the world, including outposts in West Hollywood, Miami, Istanbul, Berlin, Barcelona, New York, and Mumbai.
From 2006 to 2007, we continued to open London Houses, in Chiswick and Shoreditch, before embarking on our journey into Europe.
2010: Soho House Berlin
2010 marked the year that we ventured into Europe, starting with our first House in Berlin. Set over eight floors of a restored Bauhaus building near Alexanderplatz, the House is a cornerstone of the growing creative community in Mitte. And much like Berlin itself, it has a complicated history. Originally a department store, its Jewish owners were forced out by the Nazis in 1933, and it was later taken over by the Communist Party of the Soviet Union.
2010: Soho House West Hollywood
Following the success of Soho House New York, Los Angeles was the obvious choice for our second North American House. In an effort to celebrate our members in the film industry, Soho House hosted its first LA pop-up in the Hollywood Hills, a week before the 2004 Oscars. We continued this tradition in LA for the next five years, until our permanent home opened at the top of 9200 Sunset Boulevard in 2010.
This was the year that also saw us open our first Beach House in Miami, before heading to Toronto in 2012, and Chicago in 2014 – opening another small club in London’s Mayfair along the way.
2015: Soho Works
As our international membership grew, we saw that our members’ work patterns and styles had begun to shift away from the traditional nine-to-five office job. Instead, they were increasingly building careers as entrepreneurs, freelancers and small business owners – and many of them were looking for places to work and hold meetings. To meet this need, we launched Soho Works in 2015, providing members with the space and resources to work alongside other like-minded individuals and companies. Today, Soho Works has eight outposts across London, New York, and Los Angeles.
2015: Soho Farmhouse
Seventeen years after the launch of our first countryside hotel, Babington House, we opened Soho Farmhouse. Spread across 100 acres in Oxfordshire, the Farm occupies a series of renovated outbuildings, including a dilapidated watermill that now houses a country pub. Influenced by upstate New York cabin culture, the aim was to create a homely, rustic and personal feel – more like a guest cottage on a farm.
2015 also saw the openings of Soho House Istanbul, and a second House in London’s Soho: 76 Dean Street.
2016: Soho Home
Since Soho House began, members have always asked where they could buy the furniture, artwork and interiors they saw in the Houses. In 2016, we launched Soho Home, an interiors collection that enables members to bring the House home – everything from the Chesterfield sofa they sat on at Soho House Chicago to the cut-crystal tumbler they drank their Negroni from at 76 Dean Street.
The expansion of Soho House in North America also came in 2016, with Ludlow House on New York’s Lower East Side and Little Beach House Malibu on the West Coast. After establishing roots in Berlin and Istanbul, we opened our third European House, this time in Barcelona.
2018: White City House
Built in 1960 as the headquarters for the BBC, White City House – our third west London House – opened inside the central ring of this Grade II-listed building in 2018.
2018 also saw the opening of Kettner’s in London’s Soho, and DUMBO House – our first club in Brooklyn, New York. Further expansion into Europe also took place, with the openings of Soho House Amsterdam and Little Beach House Barcelona.
In 2018 we expanded our community even more by launching Cities Without Houses membership. Now, even if you don’t live near a House, you can still join a local creative network and get access to Soho Houses when you travel.
2019: Opening in Asia
After many years of planning, 2019 saw our first Houses in Asia open, in Mumbai and Hong Kong. Launching in Asia had always been important to Soho House, with the two cities becoming clear choices for our first locations.
2019 also saw the launch of Soho Warehouse, our third club in Los Angeles, which was followed by Soho Roc House on the island of Mykonos in 2020 – a reimagining of the San Giorgio hotel, adjacent to the popular beach club, Scorpios.
2021: European expansion
We opened six new Houses in 2021, including our first House in the Caribbean, on Canouan island, in St Vincent and the Grenadines. In London, we added to our collection of rooftop pools with 180 House, located in a brutalist building on The Strand. Later in the year we opened in Tel Aviv, Jaffa, followed by Paris and Rome. We also opened our first Texan house, Soho House Austin.
In 2022, we continued to open Houses in creative cities across the UK, North America and Europe. Following the opening of Soho House Nashville in February, we added to our Los Angeles outposts, with Holloway House in the West Hollywood neighbourhood. Back in the UK, we opened our long-awaited House in Brighton on the English coast and Little House Balham in south London. We also welcomed the addition of our first Nordic Houses in Copenhagen and Stockholm.
We also launched Soho Skin, our range of intelligent skincare for modern living. Inspired by Soho House’s global membership, the products feature a unique combination of active ingredients to create an effective routine that meets the demands of contemporary lifestyles.
2023 and beyond
This year, we have more new openings to look forward to. The first Soho House in Southeast Asia is set to open in Bangkok, and Mexico City will be our first in Latin America. Soho Beach House Miami is getting a new sibling with its own unique atmosphere and art programme – Miami Pool House. In the UK, we are excited to be working on a new location in Manchester.
Since opening 40 Greek Street in 1995, Soho House now includes 40 Houses in 17 countries, with more openings in the UK, Europe, Asia and Latin America on the horizon.