Who We Are
Soho House is a place for our diverse membership to connect, grow, have fun, and make an impact. From the beginning, and throughout our 25-year history, our members have always been at the heart of everything we do
1995: 40 Greek Street, Soho
We opened our first House on London’s Greek Street in 1995, when founder Nick Jones was offered the space above his restaurant, Cafe Boheme. The rooms of the townhouse were accessed via a small door just around the corner from Cafe Boheme, which inspired Nick to turn it into a members’ club for the local artists and actors who had become the restaurant’s regulars.
It was called Soho House because that was what it was: a Georgian house in London’s Soho. The logo reflects the layout of that first space – three floors across three interconnecting houses.
1998: Babington House, and the launch of Cowshed
After three years in Soho, we opened Babington House, the first modern countryside hotel: a Grade II-listed Georgian manor set in 18 acres in the heart of Somerset, designed to create a relaxed home away from home for London members.
Our first Cowshed spa began life here, tucked away in an old cowshed in the grounds of Babington House, and the brand was named after the place where it all started. Natural products and spa treatments were developed with extracts from Babington’s Walled Garden.
2002: Electric House, Notting Hill
Electric House was our second London House, in Notting Hill. It is located next to Electric Cinema, which first opened in 1910 – making it one of London’s oldest active cinemas.
2003: Soho House New York
In 2003, we opened our first US House in New York’s Meatpacking District. Set over six floors of a former warehouse, Soho House New York was also home to our first-ever rooftop pool. Its success as a summer escape for Manhattan members later inspired the layout for the Shoreditch House rooftop pool.
Cecconi’s first opened in the late ’70s in Mayfair, and became one of London’s most-loved Italian restaurants. When Soho House took over Cecconi’s in 2004, the concept was updated to create a more relaxed atmosphere, with an all-day menu and great bar as its central feature. There are now twelve Cecconi’s restaurants around the world, from London to Berlin, Mumbai to Miami.
From 2006 to 2007, we continued to open London Houses, in Chiswick and Shoreditch, before embarking on our journey into Europe.
2010: Soho House Berlin
2010 marked the year that we ventured into Europe, starting with our first House in Berlin. A cornerstone of the growing creative community in Mitte, the House has a complicated history. Originally a department store, its Jewish owners were forced out by the Nazis in 1933, and the building was later taken over by the Soviet Communist Party.
2010: Soho House West Hollywood
Following the success of Soho House New York, Los Angeles was the obvious choice for our second North American House. In an effort to celebrate our members in the film industry, Soho House hosted its first LA pop-up in the Hollywood Hills, a week before the 2004 Oscars. We continued this tradition in LA for the next five years, until our permanent home opened at the top of 9200 Sunset Boulevard in 2010.
This was the year that also saw us open our first Beach House in Miami, before heading to Toronto in 2012, and Chicago in 2014 – opening another small club in London’s Mayfair along the way.
2015: Soho Works
As our international membership grew, we saw that our members’ work patterns and styles had begun to shift away from the traditional nine-to-five office job. Instead, members were increasingly participating in the gig economy, building careers as entrepreneurs, freelancers, and small-business owners – and many of them were looking for places to work and hold meetings. To meet this need, we launched Soho Works in 2015, providing members with the space and resources to work alongside other like-minded individuals and companies. Today, Soho Works has nine outposts across London, New York, and Los Angeles.
2015: Soho Farmhouse
17 years after the launch of our first countryside hotel, Babington House, we opened Soho Farmhouse. Spread across 100 acres in Oxfordshire, the Farm occupies a series of renovated outbuildings, including a dilapidated watermill that now houses a country pub. Influenced by upstate New York cabin culture, the aim was to create a home-made and personal feel – more like a guest cottage on a farm.
2015 also saw the openings of Soho House Istanbul, and a second House in London’s Soho: 76 Dean Street.
2016: Soho Home
Since Soho House began, members have always asked where they could buy the furniture, artwork, and interiors they saw in the Houses. In 2016, we launched Soho Home, an interiors collection that enables members to bring the House home – everything from the Chesterfield sofa they sat on at Soho House Chicago to the cut-crystal tumbler they drank their Negroni from at 76 Dean Street.
The expansion of Soho House in North America also came in 2016, with Ludlow House on New York’s Lower East Side, and Little Beach House Malibu on the West Coast. After establishing roots in Berlin and Istanbul, we opened our third European House, this time in Barcelona.
2018: White City House
Built in 1960 as the headquarters for the BBC, White City House – our third west London House – opened inside the central ring of this Grade II-listed building in 2018.
2018 also saw the opening of Kettner’s in London’s Soho, and DUMBO House – our first club in Brooklyn, New York. Further expansion into Europe also took place, with the openings of Soho House Amsterdam and Little Beach House Barcelona.
2019: Opening in Asia
After many years of planning, 2019 saw our first Houses in Asia open, in Mumbai and Hong Kong. Launching in Asia had always been important to Soho House, with the two cities becoming clear choices for our first locations.
2019 also saw the launch of Soho Warehouse, our third club in Los Angeles, which was followed by Soho Roc House on the island of Mykonos in 2020 – a reimagining of the San Giorgio hotel, adjacent to the popular beach club, Scorpios.
Since opening 40 Greek Street in 1995, Soho House now includes 27 Houses in 10 countries, with more openings in Europe, Asia, and North America on the horizon.