This month, we’re welcoming creative director and party-thrower MILKMAN to Soho House Chicago during NBA All-Star weekend. In addition to being J Balvin’s creative director, Monterrey-born, LA-based MILKMAN is also the founder of Broke Kids Music Label, which counts artists like Jesse Baez among its roster of emerging talent.
On February 14, he’ll bring his RECREO party – which happens monthly at Los Angeles’ Los Globos and has since traveled to Art Basel Miami Beach, Spain and New York – to Soho House Chicago for the day. Also on view will be an exhibition of his artwork, which will be installed in the Soho House Chicago stairwell for the duration of the month.
‘Since I do a lot of creative direction, I started doing art as a way to express myself,’ he says. ‘I’ve been doing this series, called Smile Now, Cry Later, which are crying smiley faces on canvas. Over the past few years, I’ve suffered from super bad anxiety, so this work is a way to show people it’s ok to express these types of feelings.’
After Chicago, MILKMAN will take his RECREO party back on the road to another one of his favorite cultural capitals, Mexico City, where he lived for five years before settling in LA. Here, the jack of all creative trades shares his month’s hit list across the the cities:
WHERE TO TRAVEL:
‘This past year, I went to Chicago about five times, and I’m really excited to go back for All Star Weekend. I’ll be doing the party at the Soho House there, then back to LA for our Los Globos party on February 20th, and then it’s off to Mexico City, which I’m super excited about. I never announce the lineup, but there’s always a big artist headlining – we’ve had J Balvin on one before. And the parties are only open to around 500 people, so it’s always a smaller crowd, which is fun.’