Diplo kicking off Soho Desert House
Six miles from the Coachella festival site Soho Desert House opened its doors today with Diplo at the helm, one of the world’s biggest DJs. Attendees danced, drank Picantes by Patrón and caught the Desert House vibe underneath the blistering sun. Activations from Supergoop!, Hugo, Eilish Fragrance and Daring Foods kept the crowd cooled and fueled. More acts from day one included No Man Curse, Shygirl, Bree Runway and Zen Freeman. Head to SohoHouse.com for daily updates.