Hot American Summer: Inside Soho Beach House Miami
Located in a 15-storey tower overlooking Miami Beach, it’s the best place to enjoy the city’s sights, design heritage, and vibrant cultural scene
Monday 22 August 2022 By Anastasiia Fedorova
It’s hard to pin down the ever-changing spirit of Miami. Known as much for its beaches, palm trees and string bikinis as it is for its creative scene in the bustling Wynwood Art District, the city is full of surprise and excitement. There’s always something new to discover, and Soho Beach House Miami is the perfect place to begin your adventure.
Overlooking Miami Beach, the House is set in a 15-storey tower at the northernmost point of the Art Deco district. Last month, we spent an evening with the rap legend Future in one of the Extra-Large Ocean rooms. Set in the new oceanfront tower, these bedrooms are designed like open-plan apartments, with two terraces, a living room, and sea views. The Art Deco heritage and 1940s Cuba-inspired interiors of the bedroom didn’t go unnoticed by him, either. ‘When you see different designs, you get different ideas. When I walk into Soho House, I love the vintage look. Just think of patterns; patterns go well with rhythm and music, and melodies. One element leads to the other,’ the rapper pointed out.
Rooms aside, the beautifully designed pool surrounded by daybeds and a bar is the main feature of the House, alongside the beach and ocean views, of course. But the highlights don’t end there, as there’s plenty more to discover.
Architecture and interiors
Soho Beach House Miami is located in a restored historic Sovereign Hotel dating back to the 1940s. The building is surrounded by lush gardens and outdoor public spaces.
From its original Art Deco heritage to decor inspired by 1940s Cuba, the House has a vibrant atmosphere, complemented further by its beachfront location. The design promotes indoor-outdoor connectivity with spaces flowing from street-facing entry to the pool, garden, and ocean. Then there’s Cecconi’s, our signature in-house restaurant in the courtyard.
The main club spaces are: the second-floor outdoor terrace, the Snug – a cosy spot for having a drink – and the Beachbar where guests can go for post-beach cocktails and live music. Last but by no means least, there’s Ocho, the rooftop terrace on the eighth floor, complete with a bar and plunge pool, which is currently home to La Santa, our Mexico City-inspired summer pop-up restaurant.
With a retro Cuban-inspired look combined with Soho House signatures, the bedrooms feature tiled floors, leather armchairs and raw concrete beams softened with patterned textiles and jewel-toned velvet sofas. Guests can also make the most of the extra comfy beds and large bathtubs for peak relaxation. In the Ocean rooms, you’ll find floor to ceiling windows and large terraces with sea views.
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Food and drink
Cecconi’s, our signature in-house Northern Italian restaurant, serves wood-fired pizzas and handmade pasta, alongside salads and starters inspired by the local food scene (the Salmon Tostada is a must). There are also plenty of weekend brunch options, including the popular Weekend Feast.
The second-floor club menu has the added touch of Miami-inspired dishes, as well as plant-based options. Meanwhile, the beach and pool offer a casual daytime menu with salads and wraps for a post-swim snack (or a Dirty Burger if you fancy).
Then there’s our summer pop-up, La Santa Taqueria on the rooftop terrace, which offers an authentic Mexican menu with tacos, tostadas, quesadillas and churros, as well as a special mezcal menu.
Gym and wellness
For those committed to their workout routine or simply looking to sweat off the Picantes from the night before, there’s a fully equipped gym and a Cowshed spa in the House. The third-floor gym has a balcony overlooking the ocean for outdoor training, plus steam rooms and a lounge area. The spa is located on the second and third floor, with additional steam rooms, treatment rooms, and a relaxation area. We also offer three to five fitness classes a day, from Beach Bootcamp and Pilates to aerobics in the pool.
As part of our Hot American Summer campaign, members can enjoy 25% off bedrooms until the end of September at Soho House Austin, Soho House Nashville and Soho Beach House Miami, with no minimum stay.
Under 27 members’ and Under 27 Soho Friends members’ 50% off rate is extended from Monday through to Thursday, while Soho Friends members also receive 25% off at all three Houses until the end of September.