Announcing the launch of Soho Skin – for members only

For some, those alluring amber glass bottles are already a travel-friendly essential – members were given a sneak preview of the range with an in-room tester selection earlier this year to help ensure it would be a perfect fit for members. The products were greeted with rave reviews – early adopters called it a ‘miracle’ and proclaimed: ‘I’ve never had better skin’. Feedback that’s been vital in helping to steer development of the range before its public launch later this year. 

That’s because Soho Skin is designed with – and for – our members’ 24/7 lifestyles. We’ve come a long way from the times when a skincare regime consisted of nothing more than a splash of water and a lathering of soap. These days, we have the know-how to put the skin-boosting effects of a power nap in a bottle and create serums intelligent enough to visually off-set life lived in the fast lane. 

In essence, this is hard-working, hyper-functional, precision skincare, streamlined to perfection. Rather than overdosing on actives – which in reality can cause unnecessary stress to the skin – each formula has been rigorously developed to deliver precisely what your skin needs. Every ingredient has a clear, results-driven purpose with one united aim: to deliver a healthy, radiant, glowing complexion.

At the line’s core is its unique base formulation, The Soho Skin Concentrate. Think of it as the skincare equivalent of one of those super-healthy juice shots that leaves you with an instant rush of vitality. Its unique, multi-tasking formula helps drive cellular energy for quicker renewal and detox, lifts skin structure and assists the skin microbiome in adapting to changing environments – an important benefit if you’re moving through polluted city air, hopping on and off a plane or dealing with office aircon.  

To help get you better acquainted with the range, we caught up with cover-star members – Harriet Verney, Sara Blonstein and Norman Busigu – and asked them to share the hero product best suited to their round-the-clock lifestyles. Because when you’re a first-time mum running two digital agencies, the mastermind behind the city’s most experiential wonderworlds, or the breakthrough broadcaster making waves in an industry not always known for its humane touch, how does your skin really hold up?

Harriet Verney’s hero product: Soho Skin Face Cream

‘I like my skin to look tight, not saggy’, insists 29-year-old Harriet Verney, whose recent arrival into motherhood has left her feeling the effects of fatigue a little more heavily of late. ‘When you’re pregnant your skin’s amazing – immediately after, it’s disgusting for about three weeks’, she states in that straight-up, nonchalant tone she suits so well.

Rather like her ability to throw on almost anything and manage to be effortlessly cool – today she’s wearing vintage velvet flares, Prada shoes, a Mimi Wade corset and an Alexander McQueen jacket – the former Love magazine editor’s skin paints a similar picture. Opting for the natural simplicity of a barely made-up face, her routine is on the right side of minimal: cold water, followed by a dab of eye cream and a generous smear of moisturiser with some SPF. ‘I’m religious about wearing sun cream every day,’ says the former smoker, who balances out her vices where she can.

When she’s at her local House (Shoreditch) she follows suit. Breakfast usually consists of a bacon bap washed down with a greens-and-avocado smoothie: ‘I’m high and low, basically.’ She’s also what many would describe as a true multi-tasker, juggling life, parenthood and two new businesses at once. 

Born out of the pandemic, Verney, along with ex-colleague, best friend and now business partner, Isabella Boreman, launched the first of their digital ventures, Push Button Generation – an end-to-end production and creative agency that works with brands to engineer engaging digital content. With several successful projects under their belt – it was PBG who gave Coach’s Pillow Tabby shoulder bag enough early-2000s nostalgia to propel the brand’s comeback – the logical next step was to launch a sister agency: Push Button Generation Creators. Still in its infancy, the platform has a modest 10-person line-up, but with rising stars, such as theatrical makeup star, TyraMUA and multifaceted creator De’Von Kitt in its corner, it’s no surprise to hear that New York casting director Çiçek Yusef is also at the helm.

Pioneering what Verney describes as a much more ‘democratic’ approach to content, it’s a wonder she finds time to take a breath in between the meetings, castings, location scouting and shoots. Thankfully the evenings offer a little welcome respite. ‘My boyfriend Cav usually cooks while I lie on the sofa pretending to be asleep – we're wild!’ she deadpans,

Sounds like non-stop Verney would appreciate a little extra R&R. Delivering vital nourishment, hydration and protection, the Soho Skin Face Cream is described (just like Verney) as the line’s ultimate multi-tasker. If you only have time for one product, this is it. Leading with the Soho Skin Concentrate, this cream will work just as hard as you do, packing in multiple benefits such as boosted skin cell renewal, increased hydration, reduced hyper-pigmentation and revitalised cells. It also provides UV (and blue light) defence, sebum-reducing niacinamide, and vitamin C to stimulate collagen and elastin production – perfect, in other words, for those who, like Verney, enjoy waking up to the feeling that your skin’s been subjected to the tightening sub-zero temperatures of a mini-ice-bath. 

Shop: Soho Skin Face Cream £60; Member rate £45

Norman Busigu’s hero product: brightening Soho Skin Renewal Serum

Millennial multi-hyphenates are notoriously difficult to capture, but I’m going to give it a go. Norman Busigu is an ambitious broadcaster, filmmaker, creative director and model, whose innate curiosity is propelling him further towards his vision for a more compassionate world. At just 25, his list of accolades tells a story far beyond the entry-level world of high school debate club and open mic nights. Scriptwriting, news correspondence, political-event hosting, radio presenting and – more recently – directing, have afforded Busigu a noteworthy skillset. One he put to good use in his recent documentary, Ghana: Africa’s Exciting Entry Point? But, if Busigu came with an additional shoutline, ‘empathetic Cancerian whose guilty pleasures include Skittles, Five Guys and Nandos’ would probably feature. 

Grounded in his reality of occasional fast-food and late-night jazz at White City House, Busigu balances 24/7 living with a few well-practiced rituals that ensure his self-care stays intact – and his skin remains protected. Eight-hours sleep, pillowcases changed twice a week and a laptop-free bed forms the basis of his sleep hygiene, while daily exercise in the gym or park, followed by a shower, breakfast (Weetabix and tea) and a religiously adhered to hair oil treatment prepare him for a busy day ahead. 

With a face that is more in-front than behind the camera, it makes sense that Busigu takes skin health seriously. ‘Weeks before a shoot I really take my skincare up a level to ensure I don’t get any spots’. But aside from drinking plenty of water and eating well, he strongly believes skincare is linked to one’s state of mind: ‘If you are stressed, anxious or neglecting self-care, it will show through your skin.’ Unsurprisingly, he describes healthy skin as making him feel ‘happy and in-tune’ with himself; two sentiments that are also carrying through to his blossoming career.

With a busy road ahead, Soho Skin Renewal Serum is the ideal product to keep Busigu’s skin bright, lifted and well-balanced. Loaded with unique peptides to help regenerate cells for a clearer and more even complexion, this lightweight serum is a daily shot of vitality. It’s also gleaming with illuminating white pine bark extract and some smart melanin modulators to give that naturally-dewy, fresh-faced glow. 

Shop: Soho Skin Renewal Serum £76; Member rate £57

As with all good party hosts and event organisers, Blonstein regularly lives up to her manifesto of ‘first to arrive and last to leave’, but that’s not to say she pushes herself to the brink. The at-home sofa may be today’s preference for a power nap, but it’s not uncommon to find her backstage, armed with a camp bed and ready to pitch up for a quick kip. ‘I’m known for sleeping at parties,’ she confesses. ‘I just love the sound of loud thumping music whilst I’m asleep.’  Not a little unlike the proverbial Duracell bunny. ‘I have boundless energy but sometimes it suddenly runs out and I need a quick recharge,’ she agrees.

A standout for super-charging skin back to full radiance, Soho Skin 24/Treatment is an ideal fit for our hectic Blonstein. Offering what is essentially a power nap in a bottle, the transformational formula infuses lactic and hyaluronic acids with vitamin C, natural ferments and a hero energy-rich molecule known as adenosine triphosphate (ATP), driving cellular processes to support skin rejuvenation. It is your quick-fix miracle worker for tired, lacklustre skin. Overnight application will give skin a real turbocharge, but the gel mask immediately gets to work to deliver radiant results in just 10-minutes – which is just enough time for Blonstein to set that ‘game face’ before her next big event.

Shop: Soho Skin 24/7 Treatment £72; Member rate £54


Soho House and Soho Friends members have exclusive first access to shop the Soho Skin range ahead of the public launch in October. Shop now at sohoskin.com and from selected Soho Health Clubs. Log into your account to receive 25% discount as part of your membership benefits.