What was hot when we opened in New York (and what's hot now)

What was cool when we opened in New York (and what’s cool now) | Soho House

A lot has changed since Soho House landed in America 20 years ago. We revisit the trends that grabbed us then and what we’re loving today

Monday 18 September 2023 By Samuel Muston

In 2003, we opened our first club in North America. Since breaking ground on Soho House New York, we have opened an additional 13 Houses across the continent (with plenty more to come – we’re looking at you Soho House Portland), and you can now enjoy a Picante in Nashville, Toronto or West Hollywood, to name a few. 

Life was very different 20 years ago. We still had glowsticks in nightclubs, and Nicole Richie and Paris Hilton were party icons. Nowadays, you’re more likely to see a green juice than a glowing stick, and Paris and Nicole are living a different kind of simple life.
To celebrate the 20 years that have passed since Soho House New York opened, here’s our guide to what life was like then compared to now.


Then: Vodka & Cranberry
2003 was the year of the cranberry; New York was a-go-go, and whether served in Cosmo or Vodka & Cranberry form, this sweet pink concoction was at everyone’s lips. No wonder 2003 was the year of a baby boom – it went down like the devil in leather trousers.

Now: The Soho Sunset
We may be drinking a touch less these days (maybe) – but when we do drink, the hottest new tequila-based cocktail to hit our Houses in the Americas is number one on our hit list.