The Soho House back to work style guide
Whether you’re at 9000 Sunset in LA or 875 Washington, here’s what to wear whichever Soho Works you’re based in
Thursday 15 September 2022 By Finlay Renwick
The summer holidays have drawn to a close. No more gazing out to the Aegean from the Mykonos rooftop with a big plate of calamari and a white wine every evening. No more morning strolls through Jaffa. Not even a sundown spritz in Roma.
Mourn the swimming pools and endless alfresco lunches, but on the plus side, back to work means being recharged and ready to seize the day (or at least a few hours in the morning). New ideas, new connections and – most importantly – new outfits to wear to the office.
With five global Soho Works locations, here’s what you should be wearing at each one and the style tribes you can expect to see during your next impromptu meeting, roundtable or run to the bar.
She might look like the picture of California chill and composure, but she’s juggling two phones, six meetings, three investors, a booming wellness brand and a booking at Horses for 8.30pm. Light wash and loose denim, white tank top and, of course, some easy access clog/ mule slip-ons. Birks are great, but platform Guccis… even better.
He’s on calls, he’s moving, he’s shaking, he’s taking a pitch meeting for the next big HBO ‘dramadey’ smash hit (maybe something about a movie producer who is really struggling to get his one in a million pitch off the ground), he’s wearing simple and slouchy, and expensive. A loose tee, no logos. Drawstring trousers or cashmere track pants. The shades stay on and, if you look closely, are handmade Japanese acetate from Jacques Marie Mage. The kind of sunglasses that seal deals at big meetings in the sunshine.
The white T-shirt
Inspired by Brando or, more likely, Jeremy Allen White in The Bear, he likes the kind of Americana workwear that’s huge in Japan. Selvedge denim from Okayama Prefecture; Yuketen suede shoes; grey sweatshirts from The Real McCoy, and Merz b. Schwanen twin-needle white T-shirts made on a loop wheel in Germany. Just don’t call them basics.
The black top
Nothing says back to business in a sort of chic, Parisian, ‘I might just have a glass of red wine with lunch’ like all black. Leather trousers, Chloé tote; backless loafers and a black top. It could be Theory or Vince or Prada, or archive 1970s YSL from down the road at Desert Vintage.
Maybe he’s spent too much time at the Whitney next door, or perhaps he’s just a huge fan of Foucault, or maybe he just understands the innate power of classic and flattering knitwear. Important meeting with a mega gallerist: rollneck. Zoom to secure funding for that show opening in Lima in November: rollneck. A walk to get the creative juices flowing around Chelsea Market: rollneck. If it worked for Warhol…
The worn-in staples
Artist, or at least art world adjacent, the chicest thing you can do is buy something really expensive and then wear it to death. A battered Birkin; a Charvet men’s shirt with a fleck of paint on the sleeve; a vintage Burberry mac that has patinated into its own sort of work of art. Downtown glamour. She doesn’t keep regular office hours, but she does keep a regular rotation of killer vintage Yohji.
The work jacket
He’s always got a Muji pen (0.5) in the top pocket of his work jacket – either vintage French, Engineered Garments, or Universal Works (love the Bakers corduroy). Trousers are loose and cropped, and the shoes are Paraboot. The sort of creative worker uniform that can operate in a 3D modelling consultation meeting and a shift at the bespoke teak mid-century-adjacent furniture workshop.
The nylon tote bag
If you’re setting yourself up in Shoreditch for the day, then you need an outfit that can go day to night, meeting to Margarita (spicy). She’s wearing an Aries sweatshirt, Issey trousers, and JJJJound x Asics. The Nalgene and MacBook Air is in the Porter-Yoshida nylon tote, the kind of bag that can handle being thrown about a bit, and a Margarita being spilt over it.
Gym to meeting to gym
Straight from the gym to the pitch deck, full-look Satisfy running gear (bonus points if it’s the Our Legacy collab) says that a) you’ve got your place on the starting line at Boston locked in for next year, and the White City gym guys know you on a first name basis, and b) you could run, sprint even, out of this meeting at a moment’s notice. Just try me.
The statement loafers
West London meets relaxed European style. Oversized white dress shirts, Chanel clutch, good hair, small black sunglasses, and Prada high-shine loafers every day of the week. She could be a florist, an artist, a restaurant magnate, or interior designer to restaurant magnates. Ask her, she’s not that scary. (She is quite scary).
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