Struggling to pick a Pride outfit? These LGBTQIA+ brands have you covered

Pride: What to wear | Soho House

Whatever you do, don’t turn up wearing a rainbow flag T-shirt from a fast-fashion megalith. Trust us on this one

Wednesday 4 August 2022 By Teo van den Broeke

This weekend, Soho House is hosting a range of high-octane Pride events, from the Milkshake Pride party at Soho House Amsterdam to the Bimini-hosted 30th anniversary of Pride event at Brighton Beach House in the UK.

Maybe you’re attending one. Perhaps you’re attending both. Or maybe you’re just planning on being proud from the comfort of your back garden with some pals and a homemade Picante or five. Wherever you plan on being and whatever you intend to do to demonstrate your pride this weekend, you need to dress (up) accordingly.

Enter the world’s most exciting LGBTQIA+-owned brands. The fabric and thread antithesis of the rainbow-clad Pride ‘collaboration’ collections occasionally pedalled out by brands, these grassroots labels produce beautiful clothes that are unimpeachable embodiments of bold, brilliant pride.

Pride: What to wear | Soho House

1. The tank
Ludovic Saint Sernin

It’s warm, you’ve got a hot summer bod to show off, you need a tank. Arch-prince of syrupy Gallic-infused sex gear Ludovic Saint Sernin is your man. This Swarovski crystal tank will look excellent worn with some equally slinky flares or, indeed, a skirt. It’ll also look great worn on its own, which is what Saint Sernin would want (probably).

Tank top by Ludovic Saint Sernin, £126, ludovicdesaintsernin.com

Pride: What to wear | Soho House

2. The shirt
Jacquemus

Purple, flowers and Muumuu-esque proportions. French designer Simon Porte Jacquemus has the marketed cornered in playful high-summer separates – this brilliantly loud and proud shirt being a psychedelic case in point.

Shirt by Jacquemus, £237, jacquemus.com

Pride: What to wear | Soho House

3. The boots
Harris Reed

Fluid British-American designer Harris Reed has made a name for himself dressing everyone from Harry Styles (in a ball gown) to Beyoncé (in a headdress). The Harris Reed signature piece is undoubtedly his Platform H-boot, designed in collaboration with Roker. Wear a pair of these and you’ll stomp in pride.

Boots by Harris Reed x Roker, £2,600, harrisreed.com

Pride: What to wear | Soho House