Eight of the most exciting Latin designers in fashion right now

The most exciting Latin designers in fashion right now | Soho House

Whether it’s Raul Lopez’s commanding NYFW presence or Victor Barragán’s artistic experimentation, the industry is rapidly reaching new heights

Friday 14 October 2022      By Soho House

As the fashion industry is slowly expanding its cultural reach, Latin designers have burst through the door with collections that at once challenge our own preconceived ideas, while exposing us to the breadth of influences from Latin America that have largely been overlooked. This combination has produced some of the most exciting names in fashion, from Victor Barragán’s head-turning experimentation to Luar’s towering presence over the next wave of New York fashion.

The most exciting Latin designers in fashion right now | Soho House

1. Luar

Raul Lopez first gained attention as the cofounder of Hood By Air, but it’s his own brand Luar that has brought him to new heights. His Ana bag has quickly become the fashion insiders ‘It’ bag, but his clothes have been generating a buzz, too. That has culminated with the recent SS23 show, in which shoulder-belted jackets (another signature), 1980s-inspired tailoring and new experimental shapes made for one of the most exciting shows of NYFW.

The most exciting Latin designers in fashion right now | Soho House

2. Gabriela Hearst

Having grown up on a ranch in Uruguay, Gabriela Hearst wanted to maintain close roots to her culture when she launched her New York-based label in 2015. The brand prioritises fabrication, with natural materials like wool, silk and cashmere sourced from her family’s ranch, before being crafted into elegant dresses, knits, and tailored sets, with a separate menswear line, too. It’s the definition of modern, sustainable luxury.

The most exciting Latin designers in fashion right now | Soho House

3. Willy Chavarria

Before Willy Chavarria started his eponymous label, he had spent years honing his craft at labels such as Ralph Lauren and American Eagle. But his own brand of American fashion pulls from different influences, with particular focus on Mexican-American culture. That manifests into a distinct attitude that has never felt more relevant. Combined with the of-the-moment oversized silhouette everyone is after, Chavarria has suddenly captured everyone’s attention once again.

The most exciting Latin designers in fashion right now | Soho House

4. Barragán

A favourite of New York Fashion Week, Mexico-born Victor Barragán has been a cult darling for years for his label’s bold and subversive styles. Clothing ranges f