The best Black Friday deals from 20 independent member brands
From thrifty homeware to smart travel essentials and rare vintage finds, here’s our edit of the smaller businesses you can support
Thursday 24 November 2022 By Tilly Pearman
The biggest sale event of the year – Black Friday – lands tomorrow (25 November) and to help cut through the noise – and that overwhelming inbox of offers – we’ve rounded up 20 of the best deals from smaller, member-focused brands.
Whether you’re a modern-day nomad in search of functional travel essentials, a planet-conscious changemaker who values timeless design, or a wellness junkie on the hunt for healthy alternatives, here’s our curated edit of Black Friday deals from independent brands that allow you to shop smart and still bag a bargain.
1. For the functional traveller: AWAY
From the digital nomads to the last-minute getaway seekers, Soho House member and CEO of AWAY, Jen Rubio, understands the importance of smart travel. Built to withstand every type of journey, consider this the perfect time to land yourself a stylish new luggage set.
Member offer: up to 40% off from now until Monday 28 November.
2. For the smart chef: Our Place
If your oven has ever become home to excess pots and pans, then this one’s for you. Co-founded by Soho House member, Shiza Shadid, the bestselling ‘Always Pan’ from Instagram’s cult kitchenware favourite, Our Place, is now available for £85. Plus, there are some limited offers on ovenware, the Tiny Cast Iron Always Pan, and tableware.
Member offer: up to 30% off from now until Monday 28 November.
3. For the planet-conscious shopaholic Aligne
Soho House member and founder of Aligne, Dalbir Bains, understands the need to care for the planet, but she still wants to look great. With contemporary collections that are designed with the future in mind, dressing more sustainably never looked so good.
Member offer: 25% off dresses on Tuesday 29 November.
4. For the socialite: DUNDAS
If standing out from the crowd is more your vibe, then take a browse through the unconventional and seasonless wares created by Soho House member Peter Dundas and his partner Evangelo Bousis. With their party-ready collections you’ll be sure to turn some heads this festive season.
Member offer: enjoy an additional 15% off both full-price and Black Friday pieces with the code SHVIP15.
5. For the vintage style maven: Reluxe
Presenting a treasure trove of vintage Chanel, Phoebe-era Celine, coveted handbags and more, Reluxe presents one of the most stylish selections of luxury pre-loved fashion. This is thanks to its careful edit from Vogue stylist and Soho House member, Clare Richardson.
Member offer: 15% off online purchases using the code SOHO15 throughout November.
6. For the at-home fragrance connoisseur: Earl of East
Soho House member and Earl of East cofounder, Paul Firmin, presents us with a tricky choice this Black Friday: which of the London brand’s signature aromatic scents will you choose to fill your home with this winter?
Member offer: 30% off 260ml Classic Candles and Hand Cleansing Kits from Thursday 24 to Sunday 27 November.
7. For the fitness fanatic: Innermost
Whether you’re a fully-fledged gym addict or simply looking for science-backed formulas to boost your performance, Innermost is the member-founded protein brand that will serve you easy and practical solutions to power up your shakes.
Member offer: 25% off sitewide from Thursday 24 to Monday 28 November.
8. For the elevated modernist: Alex Eagle
You may want to clear some space in your wardrobe, because London style maverick and Soho House member, Alex Eagle, has an offer on all clothing.
Member offer: 10% off clothing from Thursday 24 to Monday 28 November with the code BLACKFRIDAY10.
9. For the floral enthusiast: FLOWERBX
Whether it’s a festive wreath or an elegant new vase to display your blooms in, Soho House member and founder, Whitney Bromberg Hawkings, has a love for flowers that can bring a touch of luxury to any occasion.
Member offer: 20% off using the code BLACKFRIDAY (UK only).
10. For the sustainable aesthete: Morrow
From nature-inspired throws, rugs and blankets to bedding and sleepwear in the most flattering earthy palette, there’s no need to compromise on beauty and good design. Enter Soho House member and Morrow cofounder, Michelle Paul Toney, who’s at the helm of today’s most stylishly conscious homeware brand.
Member offer: 20% off sitewide from now until Monday 28 November using the exclusive code THANKS22 at checkout.
11. For the cool kids of athleisure: Tennis Grip
Inspired by the golden age of style (and tennis, of course), Soho House member David Gill has founded a genderless leisure brand that uses recycled materials to make trendy shorts and accessories.
Member offer: 25% off exclusively for Soho House members using the code SOHOACE25.
12. For the thrifty innovator: Upcycle Planet
Beginning life as a quarantine project for Soho House member Isabella Green, Upcycle Planet is now an internationally shipped brand that is on a mission to give materials a second life.
Member offer: 15% off sitewide using the exclusive code SH15 at checkout.
13. For the early art investor: RISE ART
From the seasoned collector to the curious art lover, Soho House member Phin Jennings’ online platform spotlights some of the most exciting, talented and culturally relevant artists of our time.
Member offer: up to £500 off when you spend £3,000 or more with the code ART500. Offer is valid between Friday 25 and Monday 28 November.
14. For the ‘light’ drinker: Quarter
Bemused as to why spirits are so strong, Soho House member Fabian Clark cofounded this low alcoholic brand to make it possible to enjoy a tipple at a fraction of the strength. Cheers to that.
Member offer: 20% off sitewide for Soho House members using the code FRIENDSOFSOHO.
15. For the savvy saver: CHEDDAR
Soho House member Luke Ladyman cofounded Cheddar – a smart cash-back initiative that means while everyone’s spending, the savvy among us can also be saving beyond Black Friday.
Member offer: sign up for free and earn cash back when you shop.
16. For the natural remedy seekers: NAKED BIOTICS
Cofounded by Soho House member, Amy Partridge, Naked Biotics is your gut’s fermented best friend.
Member offer: 20% off sitewide, plus enjoy free shipping.
17. For the conscious artisan: UMUTONI
Elevating the narrative that jewellery can be an agent for social change, Soho House member Umutoni Thuku-Benzinge is championing handmade, luxury pieces from local Kenyan artisans.
Member offer: 30% off sitewide using the code BFSALE.
18. From the budding conversationalist: I AM ON EDGE
Not everyone is graced with the art of good conversation, which is why this playful card game from member Rita Juarez is a worthwhile deck to be able to call upon. Inscribed with personal prompts, consider it your key to unlocking even the most guarded of characters.
Member offer: free shipping on orders over $50, plus a special gift inside your delivery (US only).
19. For the luxe wellness guru: Bloomsbury Cambridge
As a personal treat or extra special gift, these precious jewels from member-founded brand, Bloomsbury Cambridge, are inspired from tales around the globe, yet hand-designed and curated in England.
Member offer: 30% off sitewide using the exclusive code sohohouse. And between 7am and 10.30am on Black Friday, enjoy 40% off using the code special1.
20. For the smart guy: Brother Charles
Named after one of its cofounder’s late father, Brother Charles was birthed two years ago by childhood friends Charles and Bosi. The brand specialises in handcrafted quality leather shoes and was inspired by a need to create the right balance between contemporary and classic designs.
Member offer: up to 40% off until Sunday 4 December.