4. Curate the atmosphere carefully
‘The right party atmosphere is all about good people, great music, a unique venue
and making people feel fabulous. Booking incredible performances creates a sense of the unexpected, and will have people engaged and excited.
‘Decorations can look fab, but if you don’t get the balance right it can turn to trash quite quickly. Try to choose things that don’t cause unnecessary waste and think about what the place will look like at 2am. You want something chic, sustainable and – ideally – unreachable.
‘Letting people go on a high is paramount. You don’t want it to get empty (or messy). To me nothing really great happens after 2am, so say on the invites “8pm until late”, then always aim for it to finish around 2am. Unless it’s a rave, of course.’
5. Hire a good photographer
‘Choose a photographer who makes everyone feel seen and glam. People love having their picture taken at an event and I firmly believe that having an excellent photographer to capture the night is fundamental. If you can, have something that captures its vibe with its aesthetic and energy. You’ll have everyone excited to see and share it – that, to me, is how you check the memorable box.’
6. Get the food and drink right
‘The first rule of partying is always: eat beforehand. That said, any good party should have canapes (tasty ones: no veggies and dip). As for drinks, always go the extra mile to ensure you have a special drink for your event, but make sure everything else is available. It can be such a mood killer if there’s only one spirit being served and it’s not your favourite poison of choice. I’d also recommend having a great non-alcoholic beverage that rivals the drink special – our sober community will thank you for it. Always think about how the party can be enhanced by food and drinks being served in a way that brings the flavour of the party (pun intended) to life.’
7. Collaborate and come together
‘I think collaboration is the key to success when it comes to throwing a party. I am proud of all the parties that I have thrown. I’ve been involved with Soho House’s programming over the past five years – and just this September, I threw a party to celebrate the opening of London Fashion Week at The Ned with supermodel – and my best friend – Sheerah Ravindren.
‘There isn’t one of my parties that I love more than any other, but I like the fact that I have taken the sounds of Bollywood into incredible spaces like Soho House around the world. The wonderful queer talent that has come to HUNGAMA and thrived, networked and built careers are my favourite guests. Having something go entirely your way is great for those who like to be in control, but the magic happens when you work with people from different backgrounds, talents and expertise.’
From intimate rooms to epic rooftops, our Houses offer the perfect space for a party night to remember. To find the ideal Soho House venue for your next party, click here.