Inside Formula 1 weekend celebrations at our Miami Houses
From pool parties and DJs to an immersive high-octane race experience, see what went down
Friday 12 May 2023 By Soho House Photography by AJ Woomer
If you felt like anyone and everyone was in Miami last weekend, that’s because they were. With drivers walking the Met Gala red carpet and topping best-dressed lists (cough, Lewis Hamilton), it’s no secret that Formula 1 is the moment. Last weekend, the 2023 Miami Grand Prix took over the Miami International Autodrome, and both Soho Beach House Miami and Miami Pool House hosted events to mark the occasion all weekend long.
See all the highlights below…
Sound Session: Joe Jonas/Cup Of Joe
Race weekend kicked off on Thursday night with a special DJ set by none other than Joe Jonas. After the Sound Session, DJ Deleasa took over the tables, then members joined Jonas for an intimate dinner in celebration of his TV series, Cup Of Joe.
Team Red Bull sharing race updates
The Red Bull Snug experience
Team Red Bull took over the Snug with an immersive Formula 1 experience. With a virtual track in the world’s most advanced racing simulator, refreshing cocktails and the latest races on the big screen, the Snug was the place to be all weekend.
Priest and Tommy Hart of Sex Shop Boys
Cinco after dark with the Sex Shop Boys
On Friday, club residents Priest and Tommy Hart, aka the Sex Shop Boys, brought their signature fusion of Latin and New York club music to Soho Beach House Miami. The CDMX-based duo mix and match their respective influences and backgrounds, adding an unexpected twist to the classic house sound.
Peroni Sunset Swim
Coco & Breezy
Coco & Breezy
Our friends at Peroni hosted a special race weekend Sunset Swim at Coco’s on Ocho on Saturday, the new restaurant concept at Soho Beach House Miami. Members and friends danced under the disco balls to a live DJ set by Coco & Breezy with refreshing Peroni Nastro Azzurro and the brand’s newest alcohol-free Peroni 0.0% bottles in hand.
FYI takeover of Miami Pool House
FYI Will.i.am House
FYI, short for Focus Your Ideas, is the latest venture from music powerhouse Will.i.am. The app is the first productivity tool to serve creatives first. The team at FYI took over Miami Pool House with panel discussions, workshops, and games and activities by the pool on Saturday.
Chase B DJ set
Jarritos x Nike celebration with Ape Drums and Chase B
On Saturday, we also welcomed Jarritos and Nike to the House for a celebration in honour of the Jarritos x Nike SB release. Members enjoyed a special menu at the Beach Bar and music by DJs Ape Drums, Chase B and Scollo.
Austin Millz at Coco’s on Ocho
Race weekend close-out with Austin Millz
On Sunday, Austin Millz marked the end of race weekend with a DJ set after his live performance on the Formula 1 track.
Visit our events page for more details on what’s happening around the Houses this month.