House Nights: Aero brings the vibes for ‘Just Because Day’
To celebrate the day that celebrates doing whatever you want to do, this event encouraged guests to fully go with the flow
Wednesday 31 August by Soho House
Saturday, August 27 marked National Just Because Day in the US. The holiday might sound unfamiliar to anyone outside that country, but the premise is simple: given that we spend so much of our time doing things we have to do, let's take a day to do whatever the hell we feel like doing. Random? Sure, but it’s a day which has existed since the 1950s (aka, it’s an actual thing).
Private air travel company Aero is a brand well versed in embracing the unexpected. This year, they celebrated NJBD in style – with a party at Little Beach House Malibu.
As you’d expect from a day without limits, it was as eclectic as it was essential to be at: music floated from yacht-rock to hip-hop to Afrobeats; a samba dancer performed on the terrace; an LED infinity catwalk set the scene to show off looks. And Jaden Smith, The Game, Liza Fitzpatrick and Yo Gotti all joined in on the celebration.
All of which added up to a high-energy night dedicated to enjoying life to the full. You know, just because.
See below for all the best shots from the celebration.
