Be the first to discover House 44 at F1 Paddock Club™
Watch the season’s biggest races in style at our pop-up in F1 Paddock Club™, created in partnership with Lewis Hamilton and F1®
Monday 9 June 2025 By Chloe Lawrance
Soho House has teamed up with Lewis Hamilton and the F1 Paddock Club™ to launch a special hospitality suite at key races throughout the upcoming F1® season, House 44. Now, we’re inviting members to book their spot at these pop-ups around the world.
Book your spot at House 44
House 44 is designed in our signature style, with a menu offering classic House cocktails. An ideal setting to experience the race weekend, the suite delivers unbeatable views of the start line surge, the high-stakes pit-stop action and the final push to the chequered flag.
We announced the partnership at Soho Beach House during the Formula 1 Crypto.Com Miami Grand Prix 2025 earlier this month, with an exciting Q&A with the racing legend and F1 World Champion Lewis Hamilton, hosted by Naomi Schiff. The House 44 name takes inspiration from Hamilton’s iconic racing number. Now synonymous with the driver and his unmatched career, 44 is the number Hamilton raced with from his early karting days through to his record-equalling seven World Championship wins and countless further records in the sport.
A Soho House member for over 10 years, Hamilton has worked with us to add his own creative vision to the House 44 pop-ups. Drawing from his personal aesthetic as well as his connection to the Houses, the suite will serve up a special cocktail made with Hamilton’s non-alcoholic blue agave spirit Almave and exclusive DJ lineups, and features curated photography, items from both new and archive Plus 44 collections, and racing memorabilia.
F1 is the pinnacle of motorsport and the world’s most prestigious motor-racing competition. House 44 will appear at six locations on the F1 calendar, from history and heritage at Silverstone to the ultra-modern season finale in Abu Dhabi. The suite will be hosted at F1’s luxury trackside hospitality, F1 Paddock Club, which delivers a bespoke lineup of behind-the-scenes experiences and unprecedented access to the racing action. It will appear at the following races:
Formula 1 Qatar Airways British Grand Prix 2025, Silverstone (UK): Friday 4 July to Sunday 6 July
Formula 1 Heineken Dutch Grand Prix 2025, Zandvoort (Netherlands): Friday 29 August to Sunday 31 August
Formula 1 Pirelli Gran Premio D’italia 2025, Monza (Italy): Friday 5 September to Sunday 7 September
Formula 1 Gran Premio De La Ciudad De México 2025, Mexico City (Mexico): Friday 24 October to Sunday 26 October
Formula 1 Heineken Las Vegas Grand Prix 2025, Las Vegas (USA): Thursday 20 November to Saturday 22 November
Formula 1 Etihad Airways Abu Dhabi Grand Prix 2025, Abu Dhabi (UAE): Friday 5 December to Sunday 7 December
Throughout the race weekends, a House 44 pass will also give members access to special experiences, including Q&As with Hamilton, guided track and Paddock tours, and pit lane walks.
Scroll on to discover the full package experience, book your House 44 pass, and secure your spot. Experiences can be booked at the reception of the House 44 suite upon arrival. They will be allocated on a first-come, first-served basis, so be sure to lock in your preferred experience as soon as you arrive at the track.
House 44 packages Hospitality packages are now available to book for all races and start from US$12,000, depending on the race location and transport requirements. What’s included:
• Access to the House 44 suite at F1 Paddock Club
• Access to the House 44 suite at F1 Paddock Club
• Spectacular views of the track overlooking the pit lane and start/ finish straight (view may vary per location)
• Appearances from VIP guests and seven-time F1 World Champion Lewis Hamilton
• Exclusive track experiences such as the pit lane walk, track tours and photo safari (subject to availability)
• Behind-the-scenes guided tour of the F1 Paddock (subject to availability)
• Priority access to the post-race F1 podium celebration for a limited number of guests (subject to availability)
• A fusion of global and local food, crafted from market-fresh ingredients
• Bespoke suite, designed in Soho House’s signature style
• Custom drinks menu featuring the House cocktails members know and love
• Curated display showcasing items – including iconic helmets – from across Hamilton’s career, and standout pieces from his Plus 44 streetwear brand collections
• An off-track lineup featuring live DJ sets, acoustic sessions, and more
Explore all race passes and book yours here
Options for booking transport to and from the race will be shared by email after ticket purchase.
Please note: House 44 passes can only be purchased via this link and not on the Soho House app.
Discover the experiences off the track
At House 44, members are invited to join in the action with a number of unforgettable experiences.
Appearances from Lewis Hamilton and VIP guests
Expect an exclusive appearance from seven-time F1 World Champion Lewis Hamilton, who will drop by the suite over the weekend, along with other select VIP guests. Find out what it takes to succeed at the very top, and learn about the lifestyle and challenges faced by an F1 Champion.
F1 Paddock tour
Get to know the inner workings of the most exclusive area at the circuit – the F1 Paddock. Step behind the scenes for a guided tour and walk among the who’s who of A-listers and sporting legends.
Daily Aramco F1 Pit Lane walks
Enjoy roaming access to the Aramco F1 Pit Lane each day of the Grand Prix™ weekend, where you’ll have a close-up view of the F1 team garages to watch the mechanics prepare the cars for the upcoming track session
Guided track tour
Take to the tarmac and see a whole new perspective of an F1 circuit, aboard an open-topped truck. An expert host will share insights on how the drivers overcome every twist and turn at high speed.
F1 Podium Celebration access
Finish your weekend on a high with priority access to the post-race F1 podium celebration, one of the most exclusive activities of any Grand Prix weekend. Get an up-close view of the top-three drivers receiving their trophies, as confetti and Champagne are sprayed down from above.
Photo safari
Access off-limits locations around the circuit for a memorable photo opportunity. Get up-close with the cars during an active session and feel the thrill of F1 machinery in motion.
The Paddock Bar by Soho House at the Formula 1 Qatar Airways British Grand Prix 2025
New at Silverstone, Soho House has teamed up with F1 to introduce The Paddock Bar, located inside the exclusive F1 Paddock. Away from the hustle and bustle of the track, the bar offers a secluded moment of calm for members to enjoy our House signature cocktails in a relaxed setting, alongside F1 drivers and special guests.
These experiences can be booked at the reception of the House 44 suite. They will be allocated on a first-come, first-served basis, so ensure you get your preferred experience and time locked in when you arrive at the track.
What to expect in House 44
House 44 showcases a curated exhibition celebrating Hamilton’s legendary career and features iconic helmets alongside standout pieces from his Plus 44 streetwear brand collections.
Guests can choose from a specially crafted drinks menu, blending beloved House favourites with new creations from our in-house team, including a signature House 44 non-alcoholic cocktail, developed by Hamilton himself.
There are also bespoke menus featuring dishes that fuse local flavours with global cuisine, to be enjoyed while you experience an unmatched view of the pit lane below.
Plus, the suite features a handpicked selection of artworks curated by Hamilton, and a weekend-long DJ lineup designed to elevate the atmosphere throughout the race.
At House 44, members are invited to join in the action with a number of unforgettable experiences.
Appearances from Lewis Hamilton and VIP guests
Expect an exclusive appearance from seven-time F1 World Champion Lewis Hamilton, who will drop by the suite over the weekend, along with other select VIP guests. Find out what it takes to succeed at the very top, and learn about the lifestyle and challenges faced by an F1 Champion.
F1 Paddock tour
Get to know the inner workings of the most exclusive area at the circuit – the F1 Paddock. Step behind the scenes for a guided tour and walk among the who’s who of A-listers and sporting legends.
Daily Aramco F1 Pit Lane walks
Enjoy roaming access to the Aramco F1 Pit Lane each day of the Grand Prix™ weekend, where you’ll have a close-up view of the F1 team garages to watch the mechanics prepare the cars for the upcoming track session
Guided track tour
Take to the tarmac and see a whole new perspective of an F1 circuit, aboard an open-topped truck. An expert host will share insights on how the drivers overcome every twist and turn at high speed.
F1 Podium Celebration access
Finish your weekend on a high with priority access to the post-race F1 podium celebration, one of the most exclusive activities of any Grand Prix weekend. Get an up-close view of the top-three drivers receiving their trophies, as confetti and Champagne are sprayed down from above.
Photo safari
Access off-limits locations around the circuit for a memorable photo opportunity. Get up-close with the cars during an active session and feel the thrill of F1 machinery in motion.
The Paddock Bar by Soho House at the Formula 1 Qatar Airways British Grand Prix 2025
New at Silverstone, Soho House has teamed up with F1 to introduce The Paddock Bar, located inside the exclusive F1 Paddock. Away from the hustle and bustle of the track, the bar offers a secluded moment of calm for members to enjoy our House signature cocktails in a relaxed setting, alongside F1 drivers and special guests.
These experiences can be booked at the reception of the House 44 suite. They will be allocated on a first-come, first-served basis, so ensure you get your preferred experience and time locked in when you arrive at the track.
What to expect in House 44
House 44 showcases a curated exhibition celebrating Hamilton’s legendary career and features iconic helmets alongside standout pieces from his Plus 44 streetwear brand collections.
Guests can choose from a specially crafted drinks menu, blending beloved House favourites with new creations from our in-house team, including a signature House 44 non-alcoholic cocktail, developed by Hamilton himself.
There are also bespoke menus featuring dishes that fuse local flavours with global cuisine, to be enjoyed while you experience an unmatched view of the pit lane below.
Plus, the suite features a handpicked selection of artworks curated by Hamilton, and a weekend-long DJ lineup designed to elevate the atmosphere throughout the race.
