How to start your own art collection (without breaking the bank)

How to start your own art collection (without breaking the bank) | Soho House

Laura Fulmine, founder of M.A.H Gallery, shares her tips on what to consider when choosing pieces for your home

Tuesday 12 April 2022    By Megan Murray

Founded in 2019, M.A.H Gallery fills a unique gap in the art world. The brand’s acronym describes its purpose as a ‘modern art hire’ service for photo shoots, filming, and events. 

‘Historically, it’s been difficult to populate a set with beautiful, high-quality art,’ says stylist, curator, and the gallery’s founder, Laura Fulmine. ‘As a stylist, I used to knock up some canvas myself when working on editorial shoots, just to give the walls some colour.

‘I felt that M.A.H could be a beneficial platform for artists. I know so many stylists who are creating great work for publications, Instagram and brands, and for an artist to be involved in those types of images can lead to huge exposure,’ she explains. 

As M.A.H launches on Soho Home with a selection of 40 artists’ work available to buy, Fulmine talks us through her advice for choosing and styling art for the home. 

How to start your own art collection (without breaking the bank) | Soho House

Let art tell your story 


‘I have collected a lot of artworks while travelling. It could be anything; an opened out fan, a scribbled note. Art can be abstract and multi-layered; it shows what you find beauty in and where you’ve been. That’s what’s nice about coming into a home full of art. There’s so much to look at and there are different stories behind each piece.’

How to start your own art collection (without breaking the bank) | Soho House
How to start your own art collection (without breaking the bank) | Soho House

Experiment with positioning 


‘Forget the rules. I think people can be scared of doing art “right” and fall into the trap of thinking they need to position it at a certain height or in a particular space. 

‘I’ve always hung art in strange places. Try putting something above a door, across the corner of a room or low down, near the skirting board. That’s what’s exciting about living with art; not having any rules. Just do what you want and create collections.’