How to start your own art collection (without breaking the bank)

Founded in 2019, M.A.H Gallery fills a unique gap in the art world. The brand’s acronym describes its purpose as a ‘modern art hire’ service for photo shoots, filming, and events. 

‘Historically, it’s been difficult to populate a set with beautiful, high-quality art,’ says stylist, curator, and the gallery’s founder, Laura Fulmine. ‘As a stylist, I used to knock up some canvas myself when working on editorial shoots, just to give the walls some colour.

‘I felt that M.A.H could be a beneficial platform for artists. I know so many stylists who are creating great work for publications, Instagram and brands, and for an artist to be involved in those types of images can lead to huge exposure,’ she explains. 

As M.A.H launches on Soho Home with a selection of 40 artists’ work available to buy, Fulmine talks us through her advice for choosing and styling art for the home. 

Let art tell your story 

‘I have collected a lot of artworks while travelling. It could be anything; an opened out fan, a scribbled note. Art can be abstract and multi-layered; it shows what you find beauty in and where you’ve been. That’s what’s nice about coming into a home full of art. There’s so much to look at and there are different stories behind each piece.’