My Creative Space: Dana Foley in her Lower East Side boutique

Three young women sat outside on a sunny day in New York wearing pink dresses and chewing bubble gum.

Down the street from Ludlow House, Dana Foley shows us around her store for downtown's glamorous tomboys

Video by 7A Films

My Creative Space is a monthly video series filmed around the world which takes you into the studios, galleries, workshops and any space where creatives work and find inspiration, to hear first-hand about their creative processes.

In this episode, we enter the world of downtown New York member, Dana Foley. While her eponymous Ludlow Street store has only been open since 2017, the designer and vintage collector has long been a fixture in the downtown fashion scene. After years spent as co-owner and designer of a larger brand, Foley + Corinna, Foley sold the company and took some time off to figure out her next move. 'I realised that it wasn’t the fashion or the clothes world I missed, but the girl world,' Foley explains. 'The fun, the safety, the community. So I started doing it again.’

Today, Foley owns a small boutique steps from Ludlow House, where visitors will find racks of bright, playful one-off designs alongside vintage pieces, all picked to cater to the Lower East Side girls who want to find something special. 'I wanted to create this fabulous, glamorous tomboy world that girls could come to dream themselves away,' Foley says.

Here, she invites us into her store to show us how she's making fashion fun.
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