Your first look inside Soho Beach House Miami’s refresh

Set along Miami Beach, Soho Beach House has had a full ground-floor refresh. The 1940s tower captures the city’s sun-soaked energy and Art Deco history, and these were key influences for the new design – seen in the club space and lobby, which was transformed with furnishings created to enhance the original architecture and Cuban interiors.

One of the most notable updates is the reimagined pool area. The heart of the House, this space was refreshed with more loungers, a re-landscaped garden, and gelato carts serving scoops poolside. Guests can also order snacks, salads and healthy bowls straight to their sunlounger while relaxing by the pool or ocean.

When you’re ready for something stronger, head to the Beachbar for cocktails and live music. And if that feels too far away, we have a new interactive service where a roving bar cart brings your drinks to you. For a refreshing post-dinner palate cleanser, try our Sgroppino (an Italian favourite, combining lemon sorbet, vodka and Prosecco), which is made at your table. There’s an updated Negroni menu, too – make sure you sample our House signature blended with coffee-infused vermouth.
 
Plus, we’ve introduced a new after-hours concept in the main club space of Soho Beach House. From Thursday through Saturday, Late Checkout will see a headline DJ take over the decks and there’s a secret menu available only after midnight, with late-night snacks designed to refuel you for the dance floor.

Alongside our interiors refresh, Cecconi’s has also had a revival with reupholstered seating, a refreshed bar area, and intimate lighting on every table. Our in-house Northern Italian restaurant can be found in a Tuscan-inspired courtyard and has been reimagined with white tablecloth service introduced after dark. But perhaps the most notable update is a new tableside dining experience turning every seat into a chef’s table. Think Cacio e Pepe, featuring pasta tossed in a large hollowed-out wheel of Pecorino Romano cheese, hand-selecting your ingredients for Ahi Tuna Tartare, or carving our signature 32oz Porterhouse Bistecca alla Fiorentina right in front of you.
 
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