The launch of EE72 at Soho Mews House
We celebrated the arrival of the media and entertainment company with cofounders Edward and Akua Enninful, plus guests like Naomi Campbell, JADE, and Idris Elba
Tuesday 23 September 2025 By Chloe Lawrance
On Friday, some of the UK’s biggest names in media, music, fashion, and entertainment gathered at our House in London’s Mayfair to celebrate the launch of EE72, the new venture from cofounder and chief creative officer Edward Enninful.
And what a night it was. Coinciding with both London Fashion Week and last week’s launch of 72 magazine – the quarterly print title from EE72 – Soho Mews House played host to guests that included Saweetie, Jameela Jamil, Maya Jama, Ben Wishaw, Idris and Sabrina Elba, James McAvoy, Jourdan Dunn, Sadiq and Saadiya Khan, and Naomi Campbell – who even took to the decks for a surprise DJ set.
Also in attendance was Luke Evans, Romeo Beckham, Leigh-Anne Pinnock, Alex Consani, Amelia Gray, Coleen Rooney, James Norton, Mabel, Mahalia, Beth Ditto, Noomi Rapace, Phoebe Philo, Paloma Elsesser, Sarah Burton, Erin O’Connor, and Jonathan Anderson. Rounding out the guest list were Yasmin Finney, Honey Dijon, Stephen Jones, Leomie Anderson, Cora Corré, Aaron Pierre, Adelayo Adedayo, Ikram Abdi Omar, Kit Butler, Mia Regan, Mo Al Turki, Nadine Leopold, Sebastian Croft, Vas J Morgan, Lennon Gallagher, and Izzy Richmond.
The event, which was held in partnership with Levi’s, featured an impressive line-up of entertainment, too. Guests enjoyed a piano performance by Ciara Haidar on arrival, followed by DJ sets from Smokin Jo, Isan Elba, and Tiffany Calver. One of the highlights of the evening came from JADE, who took to the stage to perform tracks from her debut album, That’s Showbiz Baby.
See the events page to find out what’s coming up at our Houses around the world
And what a night it was. Coinciding with both London Fashion Week and last week’s launch of 72 magazine – the quarterly print title from EE72 – Soho Mews House played host to guests that included Saweetie, Jameela Jamil, Maya Jama, Ben Wishaw, Idris and Sabrina Elba, James McAvoy, Jourdan Dunn, Sadiq and Saadiya Khan, and Naomi Campbell – who even took to the decks for a surprise DJ set.
Also in attendance was Luke Evans, Romeo Beckham, Leigh-Anne Pinnock, Alex Consani, Amelia Gray, Coleen Rooney, James Norton, Mabel, Mahalia, Beth Ditto, Noomi Rapace, Phoebe Philo, Paloma Elsesser, Sarah Burton, Erin O’Connor, and Jonathan Anderson. Rounding out the guest list were Yasmin Finney, Honey Dijon, Stephen Jones, Leomie Anderson, Cora Corré, Aaron Pierre, Adelayo Adedayo, Ikram Abdi Omar, Kit Butler, Mia Regan, Mo Al Turki, Nadine Leopold, Sebastian Croft, Vas J Morgan, Lennon Gallagher, and Izzy Richmond.
The event, which was held in partnership with Levi’s, featured an impressive line-up of entertainment, too. Guests enjoyed a piano performance by Ciara Haidar on arrival, followed by DJ sets from Smokin Jo, Isan Elba, and Tiffany Calver. One of the highlights of the evening came from JADE, who took to the stage to perform tracks from her debut album, That’s Showbiz Baby.
See the events page to find out what’s coming up at our Houses around the world
