Our House 44 pop-up in the F1 Paddock Club™ turns one

Silverstone marked one year of House 44 – our pop-up hospitality suite in the F1 Paddock Club™, created in partnership with Lewis Hamilton and F1® – with a dinner at Soho Farmhouse. It was an opportunity to bring together some of the guests and performers who’ve joined us at the pop-up for an evening to celebrate bringing House 44 to life at Grand Prix racetracks [SK1] across the world in the past 12 months. 

Guests – including footballer Maduka Okoye, F1® commentator Toni Cowan-Brown, musicians Giggs and Rebecca Adomakoh (of Remixia), and designer and F1® collaborator Etai Drori – were welcomed into the Glasshouse with cocktails curated specially for the event. After sitting down to a summer menu featuring Grilled Jumbo Prawns, Miso Spatchcock Baby Chicken, and Summer Berry Pavlova, among other dishes, guests enjoyed a performance from singer-songwriter Victor Ray[SK2] , a friend of House 44 whose star has continued to rise since his single ‘Comfortable’ went viral in 2024. The evening continued with music and dancing into the early hours, courtesy of our House DJs.
 
Then, it was over to Silverstone itself for the highlight of its racing calendar, the flagship Formula 1 British Grand Prix weekend, where House 44 took residence inside the F1 Paddock Club™. And it celebrated its first year in style, with none other than Lewis Hamilton there to raise a toast to the occasion and share his thoughts on the partnership. 

‘The suite is popping,’ Hamilton said. ‘It’s pretty nuts from concept to the idea that I had to do this, to see it come together and now have a space with people in it,’ he added, going on to thank everyone for coming. ‘Community is everything. I never thought I’d have people supporting me on race weekends, and House 44 is a way to connect.’
 
He wasn’t the only well-known face to share his thoughts with the crowd. Damson Idris – who starred alongside Brad Pitt in F1: The Movie – (‘Highest grossing sports movie of all time,’ he noted with a smile, adding: ‘Hopefully we get to see those characters again... wink, wink.’) – was there too, and he was full of praise for Hamilton. ‘His focus is something I’ve taken into acting,’ Idris said. ‘That relentlessness to compete with yourself, always do better, and strive, evolve and adapt – I’m learning so much from Lewis and the journey he is on.’

He wasn’t the only well-known face to share his thoughts with the crowd. Damson Idris – who starred alongside Brad Pitt in F1: The Movie – (‘Highest grossing sports movie of all time,’ he noted with a smile, adding: ‘Hopefully we get to see those characters again... wink, wink.’) – was there too, and he was full of praise for Hamilton. ‘His focus is something I’ve taken into acting,’ Idris said. ‘That relentlessness to compete with yourself, always do better, and strive, evolve and adapt – I’m learning so much from Lewis and the journey he is on.’
 
For House 44, that journey is far from done this season. After a busy race weekend at Silverstone (which saw Hamilton placed a very worthy third overall), the pop-up is heading back on the road to finish off the season. You can find House 44 at the F1 Paddock Club™ at the below locations. [SK3] See you there.
 
·       Formula 1® Gran Premio D’Italia, 3 to 6 September 
·       Formula 1® Tag Heuer Gran Premio De España, 10 to 13 September 
·       Formula 1® United States Grand Prix, 22 to 25 October 
·       Formula 1® Gran Premio De La Ciudad De México, 29 October to 1 November 
·       Formula 1® Heineken Las Vegas Grand Prix 2026, 19 to 21 November
·       Formula 1® Abu Dhabi Grand Prix, 3 to 6 December
 
 Want the inside track to the 2026 races? Book your House 44 pass here