House 44 at F1 Paddock Club™ gets into gear at Silverstone

House 44 at F1 paddock Club

Our first pop-up with Formula 1® and Lewis Hamilton gave members a front-row seat to all the action on the track

Thursday 10 July 2025 By Emma McCarthy Photography by Adam Fussell

This weekend, Formula 1® arrived at Silverstone. And as the chequered flag waved in the legendary home of the Formula 1® Qatar Airways British Grand Prix 2025, we celebrated the official opening of House 44, our special hospitality suite created with Formula 1® and Lewis Hamilton. 

Named after Hamilton’s iconic racing number, the space provides a premium pit stop within the F1 Paddock Club™. Located at Pit Exit on Turn 1 – one of the circuit’s most exciting and challenging sections – House 44 grants guests a front-row seat to all the action with an unbeatable view. 

Want the inside track at the next race? Book your House 44 pass here. (Note that spaces are limited, so be quick). 
House 44 at F1 paddock Club
House 44 at F1 paddock Club
This season, House 44 will be going on tour at the top F1® races around the world. In September, we’ll be heading to ‘Temple of Speed’, Monza – home of the Italian Grand Prix and renowned as one of the fastest circuits on the calendar – before joining the fiesta for the Mexico City Grand Prix at the high-altitude Autódromo Hermanos Rodriguez racetrack. Plus, we’ll be bringing the party to the Las Vegas Grand Prix and its iconic night circuit, which sees F1® drivers streak down Sin City’s world-famous Strip, before the season finale at the Abu Dhabi Grand Prix to witness the battle for the podium as the season reaches its boiling point.

Guests including Aaron-Taylor Johnson, Tom Holland, Stella McCartney, Felicity Jones, Jordan Rakei, Damson Idris and Sigala joined us at Silverstone this weekend, as we enjoyed an all-star line-up both on and off the track. Throughout the race weekends, a House 44 pass also gives members access to special experiences, including a guided track tour, so guests took to the tarmac with an expert host sharing insights on how the drivers overcome every high-speed turn. 

The F1 Paddock Club™ tour also offered a behind-the-scenes look at the inner workings of the circuit’s most exclusive area and a chance to walk among the who’s who of sporting legends, while the Aramco F1® Pit Lane walk granted roaming access for an up-close view of the team garages to watch the mechanics at work. Guests also got the chance to finish the race weekend on a high with priority access to the F1® podium celebration and witness the winners lift their trophy. 
House 44 at F1 paddock Club
House 44 at F1 paddock Club
House 44 at F1 paddock Club
House 44 at F1 paddock Club
New at Silverstone, we’ve teamed up with F1® to introduce The Paddock Bar, located inside the exclusive F1 Paddock Club™. Away from the hustle and bustle of the track, the bar offers a secluded moment of calm for members to enjoy our House signature cocktails in a relaxed setting, alongside F1® drivers and special guests.

House 44 also featured a curated line-up of invite-only events, from DJ sets to live performances and A-list Q&As. On Friday, we hosted a Q&A with David Coulthard, with the former British racing driver discussing the future of the sport, including whether we can expect to see our first female F1® driver in the hot seat very soon. Saturday played host to a great line-up of live music, with an acoustic performance by New Zealand singer-songwriter Jordan Rakei, and a DJ set by James Grant of Above and Beyond.

On Sunday, we were joined by actor Felicity Jones, star and executive producer of new F1® drama series, One, which follows a failing family-owned racing team as it contends with fierce personalities, ever-changing rivals and multi-million-dollar stakes. Later, seven-time F1® World Champion Lewis Hamilton stopped by to discuss his role as producer on the new F1® blockbuster movie release. The British racing icon also spoke about the intersection of fashion and racing, his role in this year’s Met Gala working alongside Anna Wintour, and how his own experience as the only person of colour in his field led to his work building a fairer, more inclusive future for young people through his charity initiative, Mission 44. This was followed by a Q&A with Damson Idris, talking about his experience filming Apple’s biggest blockbuster to date – F1® The Movie. Then, after a Red Arrows flypast, guests were treated to a live DJ set by Sigala before the race got underway. 
House 44 at F1 paddock Club
House 44 at F1 paddock Club
What to expect at House 44
Our first House 44 guests felt right at home, with our signature Soho Home furnishings offering a familiar space to relax and watch the race. Hamilton – a Soho House member for over 10 years – worked with us to add his own creative vision to House 44, drawing from his personal aesthetic and his own connection to the Houses. A curated exhibition of racing memorabilia celebrating his legendary career was on display in the suite, alongside standout pieces from his Plus 44 streetwear collection inspired by race-day nostalgia. All guests took home a House 44 goody bag, including a Plus 44 cap, a bottle of Hamilton’s non-alcoholic blue agave spirit, Almave, and products from Cowshed. 

Unlimited food and drink was on the menu, too, with a host of Soho House cocktails, including the Picante, Soho Mule and Paloma, served alongside non-alcoholic refreshers created with Almave. Each House 44 race suite also stars a signature cocktail designed to celebrate our local House, with a summer-ready Rosé Spritz served at Silverstone, while a seasonal food menu included Octopus Carpaccio, Grilled Lobster and Black Forest Chocolate Souffle. 

House 44 will appear at the following 2025 races:

Formula 1 Pirelli Gran Premio D’italia 2025, Monza (Italy): Friday 5 September to Sunday 7 September
Formula 1 Gran Premio De La Ciudad De México 2025, Mexico City (Mexico): Friday 24 October to Sunday 26 October
Formula 1 Heineken Las Vegas Grand Prix 2025, Las Vegas (USA): Thursday 20 November to Saturday 22 November
Formula 1 Etihad Airways Abu Dhabi Grand Prix 2025, Abu Dhabi (UAE): Friday 5 December to Sunday 7 December

Explore all race passes and book yours here
House 44 at F1 paddock Club
House 44 at F1 paddock Club
House 44 at F1 paddock Club
House 44 at F1 paddock Club
House 44 at F1 paddock Club