Discover Soho Home’s new collection, inspired by the Houses

The interior design of each of our Houses pays homage to its surroundings, with cues taken from the local culture and unique building history. There’s also a common design language that unites every House. Part of this is the bold use of pattern and colour, spotted across our clubs globally to create warm and inviting spaces. 

‘In Soho House Barcelona, colour has been used in a playful manner to add personality,’ explains Lead Designer Lucy Packard. ‘Multi-coloured patterns are layered with tactile fabrics to create a cohesive aesthetic, highlighting hues seen during the golden hour of sunset in the Mediterranean; burnt oranges, ochre yellows, and soft blues.’

Over in the US, the fabrics used in Soho House Nashville take inspiration from the city’s musical heritage. ‘Throughout, we juxtaposed strong, monochromatic patterns against softer florals and rich velvets, inspired by the history of the May Hosiery Mill where the House is situated,’ explains Lead Designer Harriet Liley.

The newest Soho Home collection is inspired by the Houses to reimagine pattern with a playful approach, featuring bold accent pieces that can be layered up or stand alone.

The Ashford sofa, made with a bold blue ikat stripe pattern, becomes the focal point of the living room. The classic Manette bed, as seen at Kettner’s, is given a new, modern look, created through a woven ochre dotted stripe. The newly upholstered Molina Dining Chair – which is found throughout our dining spaces across the globe, from High Road House to Soho House Berlin – juxtaposes solid velvet with pattern.

The full collection is available to shop now, with Soho House members enjoying 15% off as part of their benefits. To provide a little more inspiration for bringing pattern into your own space, we asked the Soho House Design team for their tips.

Mixing and matching patterns

‘A good starting point is to find one “anchor” pattern you really love, which incorporates a few colours,’ says Packard. ‘You can then layer out patterns or block colours, which pull from these tones. 

‘Mixing scales and different types of patterns is also important. Consider your anchor pattern type; is it abstract, floral, geometric or a stripe? Generally, you don’t want too many of the same kind of patterns in a single space. Layering a mixture with some plain block colours and textures helps to achieve balance.’

Using colour playfully

‘Colour brings energy to a room. For example, if you want a dining room to feel bright and welcoming, use reds, oranges and yellows. More calming spaces should lean towards blues and greens, or desaturated tones,’ says Danielle Vourlas, Director of Soho House Design, North America.

‘To mix colours, begin with a scheme of three that you like,’ suggests Liley. ‘Use different tones and saturations of those three initial shades to add depth to your scheme. We try to avoid using too many primary colours; instead, think about secondary colours such as greens or pinks, as well as tertiary colours such as rusts and teals.’

Designing a smaller space

‘In cosier spaces, focus on smaller patterns or use a mix of scales, but keep them to small elements within the room, like accessories,’ says Liley. ‘Incorporating a patterned chair can create a focal point – just keep the rest of the space very calm.’

Explore and shop the new Soho Home collection