Everything that happened at Soho House Austin during SXSW

This month, SXSW returned to Austin, bringing to the city industry leaders from the worlds of music, film and culture – including many of our members. Throughout the nine days, Soho House Austin hosted some of these tastemakers, providing a place to rest and recuperate or socialise at a line-up of events that featured DJ sets by Questlove and The Black Keys, and a sunset sound bath meditation.

Porsche kick-off event with Souls of Mischief 
To start the week, we hosted a party powered by Porsche. Hip-hop group Souls of Mischief took to the stage for a live performance that included their classic hit ‘93 ‘Til Infinity’, while members enjoyed a cocktail menu that included a Porsche Picante and Full Service Soho Sunset. 

Doppelgangers: ecofeminist futures in space
To celebrate the premiere of Doppelgängers³, produced and directed by Dr Nelly Ben Hayoun-Stépanian, we held a talk about radical imagination and outer space with Nadya Tolokonnikova (Pussy Riot creator), Dr Franck Marchis (SETI Institute astronomer) and Dr Hayoun-Stépanian herself. The conversation was moderated by creative theorist Rémy Bennett, and the panel discussed the role of decolonial practices and diasporic thinking in shaping humanity’s future in space. The night finished with a DJ set by Mirrored Fatality.

Ben Hayoun-Stépanian has previously created a film as part of the No Passengers series powered by Porsche. Drive headfirst into alternative reality and watch the film here

Night of women in music with LaCroix Water
Following a day of women-led events, we hosted a night of femme rock. DJ Cassandra played all-women fronted music, before DJ and artist Quiana Parks hit the decks. Parks also partnered with E.N.D. to create the visuals for this event, plus the art collective hosted a pop-up shop, and members enjoyed drinks by LaCroix Water, including a Blackberry Dragonfruit Mojito, LaCroix Mojito and non-alcoholic Passionfruit Mojito.

Tech Club: future talks with Agustina Panzoni, in partnership with LaCroix Water
Trend forecaster Agustina Panzoni held a talk in the Music Room, delving into the evolving landscape of digital innovation and cultural expression, from the rise of digital third spaces to the decentralisation of storytelling. Throughout her talk, Panzoni discussed movements coming from the intersection of creativity, community and technology, with members joining in to talk about the intriguing new ways technology is enabling connection.

International Women’s Day brunch
To celebrate International Women’s Day, Laila Bazahm – owner and head chef of Spanish restaurant, El Raval – created a tapas-style brunch for members, complete with a menu of drinks by LaCroix Water. Guests discussed Austin culture, technology and connectivity within the city, and received a gift by fashion brand Sézane to take home with them. 

Restorative yoga, in partnership with LaCroix Water 
Yoga instructor Danika Irvin of YTX led members through a sunset flow, followed by an extended sound bath meditation. Set on the House’s rooftop, guests soaked up the final rays, before finishing up with a non-alcoholic Blackberry Dragonfruit Mojito by LaCroix Water. 

Soho Rising, in partnership with Bowers & Wilkins
As part of the Bowers & Wilkins Soho Rising series, artists Rhyan Douglas and Ayoni performed for members in the relaxed atmosphere of the House. Soho Rising champions some of music’s most exciting emerging talent, with previous performers including Arlo Parks, Griff, Joy Crookes, Yussef Dayes, and Holly Humberstone.

Secret Sounds with Questlove, in partnership with Patrón 
Members were treated to a surprise set from the Roots frontman, Questlove, who got behind the decks on the House’s wraparound terrace. Under the starlit sky, guests danced to the music with a special cocktail menu by Patrón, which included Palomas, Soho Sunsets and, of course, Picantes. 

The Black Keys afterparty
Following the debut screening of the documentary This Is A Film About The Black Keys, the House hosted a special afterparty, which saw The Black Keys’ frontmen Dan Auerbach and Pat Carney take to the DJ booth to play a special set from their personal record collections.

Beyond likes: the future influencer panel 
Allie Dietz, founder of podcast studio YA Studio, hosted a panel discussion on the future of the digital creator economy. Panellists included global creator marketing lead at YouTube, Elizabeth Del Valle; influencers Marissa Hill and Taryn Lamb; YouTube creator, Charles Brockman; founder of influencer agency Ponte Firm, Shana Davis-Ross; and cofounder of DIBS Beauty, Courtney Shields. 

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