Live Like A Local: a fashion lover’s guide to Mexico City

Born and raised in Mexico, Patricio Campillo Taracena was surrounded by charro culture and traditions, so it’s no surprise that his clothing brand, The Pack, is inspired by this aesthetic. In February 2016, Taracena launched the project as a men’s fashion company that aimed to push the boundaries of masculinity and tradition. 

Combining his expertise in communication (learnt at university) with his love for design, he creates a unique style drawn from his childhood experiences, charro culture and the contemporary Mexican art wave. ‘My style, like my work, is in constant evolution,’ says Taracena, and he continuously strives to blur the line between genders, focusing on sustainability and praising Mexican culture. 

He admits the fashion scene in Mexico is still at a maturing stage, but his new shop in Juárez, designed by Bettina Kiehnle of Studio IMA, is playing a part in moving it forward. 

Here, he shares the best spots around Mexico City.

For a shopping spree…
‘Juárez, of course.’

For a homeware hit… 
‘Studio IMA and Perla Valtierra.’

For vintage or antiques….
‘Trouvé in Alvaro Obregón, Jardín Pushkin, Void for vintage clothes, La Lagunilla, and Rodrigo Rivero Lake.’

For dinner and dancing…
‘For dinner, Darosa. And for a night of dancing, Azul.’

For traditional Mexican culture…
‘A trip to Chiapas.’

To shop artisanal pieces…
‘In CDMX, the market La Ciudadela, and Fondo de Cultura Económica has a nice space. Never bargain with artisans.’

To find Mexican buildings or architectural spaces…
‘Agustín Hernández’s studio, the UNAM (National Autonomous University of Mexico) and the Anahuacalli Museum.’

To view Mexican art…
‘Kurimanzutto, Travesía 4, Galería OMR, Nordenhake, MASA Galería, and for design specifically I would highly recommend AGO Projects.’

To rest and unwind after a day at work…
‘Soho House.’

Explore and apply for membership at Soho House Mexico City.