Jeroen Oude Sogtoen
The Zenology founder and Soho House Amsterdam member tells us about fostering care and consideration in his fragrance brands
‘After my studies in fashion design at the Amsterdam Fashion Institute (now AMFI), I worked as a fashion designer for 10 years. Later on, I changed my focus from fashion to interior design. And alongside field specialists, I came up with the concept for a boutique hotel in Amsterdam. While creating an amenity line for the hotel, I started Zenology and the niche perfume house Maison Mona Di Orio in 2004. As well as the business side of the brands, I’m very much involved in every creative aspect – from scent development to packaging and visual brand standards.
‘Our collaboration between Zenology and fashion brand Daily Paper is one of those beautiful synchronicities. After meeting the cofounder, Abderrahmane Trabsini, we quickly bonded over the idea of heritage and origin. We decided to join forces to create a unique fragrance that’s true to Daily Paper’s DNA. It tells the story of the brand’s nomadic nature, and together we produced a scent that explores its African roots. The Modern Nomad Ambience Trigger contains core ingredients such as Ghanaian cacao, Moroccan mint tea, and the aroma of Somali frankincense.
‘My favourite part of travelling has always been coming back to Amsterdam: a metropolis, wrapped in the feeling of a small city. Soho House Amsterdam feels like home, but most importantly there’s the possibility to meet and connect with other creative minds.’
@zenology_official; @monadiorio