A music festival for New Yorkers, by New Yorkers
All the sounds, food and events you won’t want to miss at Gov Ball 2022
Thursday 9 June 2022 By Soho House
With new festivals debuting lineups seemingly every other week – each one stronger than the last – what sets Gov Ball apart is that it’s about more than just music. “Gov Ball is a festival for New Yorkers by New Yorkers,” says Alex Joffe, head of brand and media partnerships. “We create experiences that embody all of the integral cultural aspects of NYC: fashion, technology, culinary and community.”
The city’s premiere lineup of music, food and culture is taking place at Citi Field this weekend. Read on for Joffe’s not-to-be-missed highlights of the event.
Emerging music names you don’t want to miss:
This up-and-coming artist’s talent knows no bounds: singer-songwriter, bass player, record producer, and DJ. DeTiger is a New Yorker through and through – born and raised in the city. After attending NYU Tisch School of the Arts, DeTiger began touring with other past and present Gov Ball artists, including Carline Polacheck, FLETCHER, and The Knocks. DeTiger went viral on TikTok over the course of the pandemic and is now taking the summer festivals and music industry by storm.
The rap queen is paving her own way and rising quickly to the top of her genre. In late 2021, Leray’s single “Twinnem” was a TikTok sensation, bringing her more attention across all generations. While certainly not lacking in any genius herself, Leray has collaborated with masterminds of the music industry, including Nicki Minaj, Tyga, Ski Mask the Slump God, and many others. In 2021, she was nominated for best new hip hop artist at the BET Hip Hop Awards. Leray has also clearly gained the respect of her peers and collaborators, becoming a major priority at Republic Records, where she’s signed.
Best friends Dawson Daugherty and Luke Fabry quickly transformed into the next pop trio to watch when they met their bandmate, Cole Clisby. The three West Coast boys headed east to Brooklyn in 2020 and wrote their debut album, Don’t Say You’re Ordinary. The boys have described their increasingly popular music as “indie pop, alt and rock with a windows-down summer vibe” – and we’re sure their fan base would agree. Shortly after landing a spot at Bonnaroo last year, Luke was quoted in Unclear Mag, saying, “I think it would be super cool to play Governors Ball. Such a cool festival and crazy location.” We are ecstatic to make that dream come true and be a small part of their impending rise to become one of the great bands of this generation.
Activations for unique brand experiences in between sets:
Immerse yourself in an AR experience like no other. Stop by the Snap AR(t) crates, open the app and prepare to be blown away. You’ll have to be there to see what’s in store…
Where summer in the city meets your favorite tropical beach. Get your serve on at the pickleball playa, deck out your gear at the customization station and get a taste of Gov Ball Punch, specially created for the event.
Coca-Cola Real Magic
Grab your friends – and an ice-cold Coke® – and immerse yourself in Coca-Cola’s larger-than-life Coke Studio™ experience, where you can to build your perfect summer soundtrack through the act of play.
To keep you fueled:
Developed in collaboration with Chef Roy Choi and Stella Artois, Frites Artois combines two of life’s great pleasures – hot French fries and cold beer – through a series of immersive events. Need we say more?
Settle in for a cocktail at the iconic Copper Bar of the beautifully rustic Hacienda Patrón, which is designed to transport your spirit straight to the distillery in Atotonilco El Alto, in Mexico’s Jalisco state. The daily happy hour is not to be missed – they’re serving up gourmet tacos from Gordo’s Cantina.
Milk & Cream Cereal Bar
Picture this: you’re still a kid, getting ready for school, pouring yourself a bowl of your favorite cereal. Fast forward to today: you’re an adult and can do whatever you want, including have dessert for breakfast. Milk & Cream Cereal Bar agrees and has come up with a modern spin on a timeless classic – a place where the old reconnects with the new, serving nostalgia in every bite, with an endless combination of your favorite cereals.
Click here to see more of Gov Ball 2022’s lineup.
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