The five hottest new artists coming out of Mexico City

Salon Cosa for Zona Maco | Soho House

Víctor Barragán

Salón Cosa cofounder Daniela Elbahara’s guide to the capital's most innovative exhibition platform

Wednesday 9 February 2022 By Daniela Elbahara

Salón Cosa, a biannual gathering of contemporary objects, is a new model of exhibition platform for contemporary art and design in Mexico. By proposing to annul hierarchical or categorical divisions between creative disciplines, Salón Cosa works towards a goal of being the best showcase for objects and collectables in Mexico, rethinking the traditional format of exhibition, gallery or fair. By eliminating the cost of participation or space acquisition for invited creators, it offers a place for more diverse, risky and original proposals.

For its third edition, Salón Cosa joins CDMX Art Week 2022 in the heart of the city, the Historic Center, occupying a former cantina located at 32 Motolinía Street, where the past, present and future blend together among eclectic architecture, loncherías, party places, and orthopaedic stores. In a decadent environment, recent and unpublished works by 22 of Mexico’s most innovative artists and designers are displayed. To the rhythm of corridos, cumbias tumbadas, and romantic songs, those attending this edition of Salón Cosa will enjoy a daring, sublime aesthetic experience like no other at Art Week.

Here, Daniela Elbahara, gallerist, cultural manager and cofounder of Salón Cosa, shares five artists to look out for this week. 

Salon Cosa for Zona Maco | Soho House
Roberto Michelsen 
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Salon Cosa for Zona Maco | Soho House

Pictured above: Jardín 2, Jardín


Georgina Treviño 

The contemporary artist and jeweller specialises in applied design, with an emphasis on goldsmithing. Treviño’s brooch ‘F**k the police’ was acquired by the Museum of Arts and Design of New York as part of its permanent collection. The Tijuana-born designer created a bench that says ‘Siéntese Señora’ with type that’s very characteristic of east LA culture. 

Roberto Michelsen 
This architect and designer explores the blurred boundaries of art, architecture, design, landscape and music. He takes each project as the possibility of rethinking the processes of production and habitability.

Victor Barragán 
A self-taught Mexico City local, Barragán’s eponymous fashion brand portrays Mexican urban tribes that defy gender and identity stereotypes, breaking the traditional schemes of aesthetics and beauty. For Salón Cosa, he created an erotic low table that’s held by ‘balls’.

Salon Cosa for Zona Maco | Soho House

Georgina Treviño

Salon Cosa for Zona Maco | Soho House

Panorammma

Ileana Moreno 
The visual artist’s work focuses on clothing as a field of study from which she generates objects that serve as second skins to transform the human body.

Panorammma 
This young atelier seeks to redefine our relationship with functional objects through experimentation with materiality and form. Panorammma believes functionality is the premise to create new narratives that build on past visions of the future and myths of memory.

Cecilia Barreto 
This visual artist creates art from metadata and financial information. For Salón Cosa, she designed a wall lamp with codes leading to NFTs. 

 
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